A brand identity exercise for a non-profit organization that focuses on climate change.
Field branding, system, exercise
Date Fall 2017
Positive change is a non-profit organization that focuses on educating and motivating individuals to take action. Climate change is a global issue that is complicated and overwhelming. There is no clear notion on how people can make a difference. We exist because we believe that little actions add up to make a positive difference. We unite people for a common cause through little actions such as planting more trees, reduce our waste, etc. We simplify information, scientific evidence that’s easy to understand, enabling the individual that does not believe can make a change–make a difference through little actions.