Euphoria ATX is a student organization at The University of Texas at Austin that strives to connect the student community with professionals in the Austin and Texas music industry, through our mission of #RealMusicKnowledge. Anyone pursuing a profession in music marketing, journalism, photography, producing, talent buying, event production, technology start-ups, or non-profits will have the opportunity to network with some of Austin's leading professionals.
As the Creative Director of Euphoria ATX, my initial goal was to revise our logo in order to create a fresh new look. This task gave us the opportunity to refine the perception of our established, successful student organization on UT Campus. As Euphoria ATX continues to grow every semester, this on-going project has allowed me to recognize the importance of an evolving brand identity.